General Tire

General Tires: A Century of American Engineering

General Tire is one of the longest-standing names in the American tire industry. Founded in Akron, Ohio in 1915, the brand was built on a simple but powerful philosophy: deliver premium-quality tires directly to everyday drivers through a nationwide network of independent dealers. Over a century later, that commitment to accessible quality remains the cornerstone of what General stands for.

In 1987, General Tire became part of Continental AG — one of the world's most technically advanced tire manufacturers. Rather than fade into obscurity, General was repositioned as Continental's value-tier brand, meaning customers get Continental-backed engineering and compound technology at a more accessible price point. As one industry observer put it, General Tire delivers "German engineering at American value pricing" — a combination that's hard to beat for budget-conscious drivers who refuse to compromise on performance.

Signature Product Lines in the General Tire Lineup

Browse the full General Tire catalog and you'll find two dominant families of tires designed for very different drivers:

• Grabber Series (Trucks & SUVs): The Grabber lineup is General's reputation builder. The Grabber AT2 and Grabber A/TX are all-terrain workhorses that earn consistent praise for off-road capability and on-road manners at prices below many premium competitors. The Grabber X3 is a hardcore mud-terrain option featuring a three-ply sidewall for abrasive terrain and self-cleaning shoulder blocks, while carrying the 3PMSF winter rating for cold-weather usability. For truck owners who spend most of their miles on pavement, the Grabber HTS 60 prioritizes ride comfort and tread longevity, with up to a 70,000-mile warranty making it a compelling long-term choice.
• AltiMax Series (Passenger Cars & Touring): The AltiMax lineup targets everyday drivers who want reliable, comfortable performance without premium pricing. The AltiMax RT45 is a touring all-season tire known for its balanced wet and dry performance. The G-MAX AS-07 steps up to ultra-high-performance all-season duty — optimized for confident wet and dry braking, reduced tread noise, and long-lasting tread life, and backed by a 50,000-mile tread warranty.

Proprietary Technologies That Set General Apart

General Tire's products aren't just well-priced — they're engineered with purpose. Several proprietary technologies differentiate the lineup on the trail and on the highway:

• DuraGen Technology – Reinforces the rubber compound to resist chipping, chunking, and tearing during aggressive off-road use, even on sharp rocks.
• ComfortBalance Technology – Reduces road noise and vibrations for a smoother, quieter ride — a notable achievement for a truck and off-road-focused brand.
• StabiliTread Technology – Optimizes the tread footprint for even wear, longer tread life, and improved stability during towing and hauling.
• TractionNotch Technology – Increases grip on mud, sand, and loose dirt for dependable off-road traction.

Why Drivers Choose General Tires

With over 300 tire options available across the General Tire category, shoppers can find the right fitment for nearly any vehicle — from daily-driver sedans to lifted 4x4s. General's deep roots in motorsport (including NASCAR competition in the 1950s and '60s) helped forge a performance DNA that persists in the brand today. Whether you're hauling a trailer on the highway, navigating a muddy trail, or simply commuting in all-weather confidence, the General Tire lineup offers a proven, Continental-engineered solution that punches well above its price class.