Yokohama

About Yokohama Tires

Few tire brands can claim more than a century of engineering heritage, but Yokohama is one of them. Yokohama Rubber Company was founded in 1917 as a joint venture between Yokohama Cable Manufacturing and American giant B.F. Goodrich — a partnership that gave the fledgling Japanese company immediate access to world-class tire technology and manufacturing expertise. From those roots, Yokohama grew into one of the most respected tire manufacturers on the planet, expanding from domestic rubber goods into full-scale pneumatic tire production by the early 1920s.

The company's North American chapter began in earnest in 1969 with the establishment of Yokohama Tire Corporation (YTC), headquartered in Santa Ana, California. This move marked the start of a high-performance era for the brand, as Yokohama began producing models exclusive to the North American market and building a motorsport-inspired identity that continues to define it today. Today, YTC operates manufacturing facilities in Salem, Virginia and West Point, Mississippi, producing tires for millions of drivers across the continent.

Innovation and Technology

Yokohama has consistently pushed the boundaries of tire technology. The iconic ADVAN performance tire line, launched in 1978, became a benchmark for sports and racing tires and remains one of the most recognized performance tire families in the world. Alongside ADVAN, Yokohama's GEOLANDAR lineup redefined what off-road and all-terrain tires could deliver for truck and SUV drivers, earning prestigious design awards along the way.

Environmental responsibility is woven into Yokohama's engineering philosophy as well. The brand's BluEarth technology integrates advanced compounds and tread designs to reduce rolling resistance and carbon emissions — delivering fuel efficiency without sacrificing performance. Yokohama also introduced its E+ designation for tires specifically engineered for electric vehicles, addressing the unique load, torque, and noise requirements of modern EVs.

Yokohama's Product Range

Yokohama's complete lineup spans an impressive range of driving needs. Their tires cover virtually every segment — from ultra-high-performance summer rubber and all-season grand touring tires, to rugged all-terrain and mud-terrain options for light trucks and SUVs. For drivers who need reliable backup coverage, Yokohama also offers spare tires engineered to OE specifications, ensuring that even your emergency tire meets the same quality standards as your primary set.

Whether you're chasing lap times on a road course, hauling gear across rough terrain, or simply commuting with confidence in all weather conditions, Yokohama's engineering depth means there's a purpose-built tire for your needs. With over 50 years of motorsport experience and a relentless focus on quality, it's no surprise that drivers worldwide continue to trust the Yokohama name.