Yokohama

Yokohama: Over a Century of Tire Innovation

Few names in the tire industry carry the legacy and engineering depth of Yokohama. Founded in 1917 as a joint venture between Yokohama Electric Cable Manufacturing and BFGoodrich, the company spent its earliest decades mastering rubber science and tire construction from the ground up. That foundation — blending Japanese precision with American manufacturing know-how — set the stage for more than a century of industry-leading innovation.

In 1969, the company expanded its reach to North America by establishing Yokohama Tire Corporation, bringing its performance-focused engineering to a new market hungry for high-quality tires. Today, Yokohama sells tires across more than 100 countries, supplying drivers ranging from everyday commuters to professional motorsport competitors.

A Portfolio Built Around Performance and Versatility

Yokohama's tire lineup is organized into distinct families, each engineered with a specific driver and driving environment in mind. The ADVAN series is the brand's flagship performance line — born from decades of motorsport involvement, including competition in Super GT and Formula Drift. ADVAN tires are engineered for handling precision, cornering stability, and high-speed capability, and have earned OEM fitment on Lexus performance models and several European vehicles. For enthusiasts who want a street-capable track tire, models like the ADVAN Neova and the A052 remain go-to choices at time attack and autocross events.

For drivers who venture beyond pavement, the GEOLANDAR family addresses the needs of SUV, pickup truck, and crossover owners. Whether it's all-terrain capability for weekend adventures or rugged extreme off-road performance, the GEOLANDAR lineup offers options that balance durability with on-road comfort. The GEOLANDAR X-AT even earned a role as the basis for Yokohama's prototype tire for the FIA Extreme H World Cup.

Touring drivers aren't overlooked either. The AVID family covers all-season passenger vehicle tires, prioritizing ride comfort, tread longevity, and confident wet- and dry-weather performance for sedans, compact cars, and crossovers. Meanwhile, the BluEarth line reflects Yokohama's environmental commitment — these tires incorporate orange oil (citrus oil) in their rubber compounds as a sustainable alternative to petroleum-based oils, improving wet grip while reducing ecological impact.

Built on Environmental Responsibility

Yokohama approaches tire manufacturing with environmental stewardship as a core principle. Every tire and every production facility is designed with four key environmental goals in mind: global warming prevention, resource recycling, resource saving, and safety and comfort. This philosophy underscores the brand's long-term commitment not just to drivers, but to the planet.

Shop Yokohama Tires

Whether you're chasing lap times, hauling gear through the backcountry, or simply looking for a dependable all-season tire for the daily commute, Yokohama has a tire engineered for the task. Explore our full selection of Yokohama Tires to find the right fit for your vehicle and driving style.