Bridgestone Blizzak WS90 Studless Ice & Snow Winter Tire

The Bridgestone Blizzak WS90 is a premium studless ice and snow winter tire engineered for drivers of passenger sedans, coupes, minivans, and crossovers who demand confident, reliable control in the harshest cold-weather conditions. Built on Bridgestone's legendary Blizzak heritage — a line that has defined winter tire performance since its introduction in 1988 — the WS90 represents the latest evolution in cold-weather technology, delivering shorter stopping distances, stronger traction, and improved tread life over its predecessor, the Blizzak WS80.

Key Technologies:

• Patented Multicell™ Compound: Bridgestone's proprietary Multicell technology embeds microscopic bite particles into the tread compound, acting as micro-sponges to absorb the thin water film that forms between the tire and ice — improving direct contact and grip without the need for metal studs.
• Silica-Enhanced Tread Compound: A revised silica-enhanced formulation maintains tread flexibility in extreme cold temperatures, supporting improved grip, stability, wear properties, and reduced road noise across all winter conditions.
• Optimized Tread Pattern with 15% More Block Edges: An engineered tread block and groove configuration delivers greater contact area and 15% more block edges than the prior-generation WS80, directly improving ice traction and reducing braking distances on slippery surfaces.
• EdgePerformance™ Technology Package: Full-depth features with interlocking 3D sipes multiply biting edges for enhanced snow and ice traction while maintaining tread block rigidity — ensuring strong winter performance is sustained throughout the tire's full serviceable life, not just when new.
• 30% Increased Block Stiffness: Greater tread block stiffness delivers more responsive steering feel and contributes to longer, more even tread wear compared to previous Blizzak generations, extending the useful life of the tire.

Performance Benefits:

• Superior ice and snow braking with significantly shorter stopping distances in slippery conditions
• Strong wet-weather and slush performance with excellent hydroplaning resistance
• Stable, confident handling on hard-packed snow, ice, deep powder, and cold bare pavement
• Extended tread life over prior-generation models for better long-term value
• Three-Peak Mountain Snowflake (3PMSF) Certified: Meets industry standards for severe snow traction performance
• Built-in snow platforms provide a clear visual indicator when the Multicell compound is diminishing, signaling reduced winter traction capability

The Blizzak WS90 performs best when ambient temperatures are consistently below 45°F. Available across a wide range of fitments for passenger vehicles, it is the trusted studless winter tire choice for drivers who take cold-weather safety seriously — season after season.