Bushwacker

Since 1967, when founder Jerry Logan identified the challenge of oversized tires extending beyond fender boundaries on off-road trucks, Bushwacker has been synonymous with innovation in automotive aftermarket accessories. What began in a modest Portland, Oregon garage has evolved into a brand that literally invented the bolt-on fender flare, forever changing how off-roaders approach tire coverage and vehicle customization.

The Original Fender Flare Pioneer

Jerry Logan, an off-road enthusiast himself, set out to develop a simple, bolt-on fix, and from this grassroots effort, the original fender flare was born, making Bushwacker's name forever linked with the product category it pioneered. In the early 1970s, Jerry Logan and his brother John expanded their market by engineering other off-roading parts, which gave birth to Bushwacker as the brand name we recognize today. The iconic Pocket Style fender flare, featuring recessed stainless steel bolts and a commanding presence, remains an off-road icon more than five decades later.

Engineered for Durability and Performance

Bushwacker products are crafted from proprietary materials designed to withstand the harshest conditions. Their exclusive Dura-Flex 2000 material is designed to absorb impact and resist warping, with built-in sun protection that filters out damaging rays and stops chalking. This commitment to material science ensures that whether you're navigating rugged trails or highway driving, your Bushwacker accessories maintain their appearance and protective function year after year.

The brand's product lineup has expanded beyond fender flares to include bedrail caps, bumper protection, and the award-winning Trail Armor product line. Each offering reflects the same problem-solving mentality that drove Jerry Logan to create that first fender flare—identifying real-world challenges that truck and SUV owners face and engineering practical, durable solutions.

American Manufacturing Excellence

Bushwacker fender flares are proudly made in the USA with globally sourced materials and supported by a USA-based customer support team. The brand proudly identifies as a family-operated company and has been a Lund International brand member since 2015, combining the innovation and passion of its founding with the resources of a larger automotive aftermarket family. This blend of heritage and modern manufacturing capability ensures consistent quality and customer service.

Installation accessibility remains a cornerstone of the Bushwacker philosophy. Most applications require no drilling or vehicle modification, allowing enthusiasts to achieve professional results in their own garages. Each product arrives with comprehensive instructions and all necessary hardware, backed by a limited lifetime warranty that demonstrates the brand's confidence in their craftsmanship. For those seeking a custom look, the UV-resistant matte black finish accepts paint beautifully, or you can opt for factory-matched color options on select models.

Whether you're building a dedicated trail rig, adding aggressive styling to your daily driver, or simply need compliant tire coverage for oversized wheels, Bushwacker continues to deliver the innovation and quality that has defined the brand for more than half a century.